In the early 1960s, ABC’s founder, Leonard Goldenson realized that his new show, American Bandstand was most popular among younger audiences. He wanted to capitalize on reaching that core group - and from there the model of age and gender targeting was born. For the
Steve Knebels, Media Director/Sports Manager, recently celebrated 20 years at Harmelin Media. Continuing our Anniversary Interview Series, we sat down with him to get his thoughts on the industry and get to know him personally. What is your philosophy towards your work? My philosophy towards my work
We hope you have enjoyed our posts detailing our 24th Fall TV Preview. In conclusion, here are our new show predictions. Whether you will be glued to broadcast, cable, streaming programming or a mix of everything, we are all looking forward to an entertaining fall season.
CABLE NEW SHOWS & NOTEWORTHY NEWS A&E has partnered with producer Essential Media Group to produce one of the craziest live stunt series ever attempted. The Impossible Live will follow world renowned daredevil Bello Nock as he attempts some of the most ambitious stunts ever shown
July 19, 2004, was Jennifer McFarlane’s first day at Harmelin Media as a Media Assistant. Fifteen years later, she is a successful and dedicated Media Director, leading Harmelin in broadcast and cross screen buying in many top U.S. markets for various clients. We sat down with
As the Head of Harmelin’s Broadcast Traffic Department, Maggie Machalowski has helped guide our company through the ongoing TV and video evolution, using her expertise to seamlessly merge digital and traditional processes. It was 2013 when Harmelin recognized the benefit to our clients if we
Out of home media, defined as static and digital billboards, posters and street furniture, is one of the last true mass reach vehicles. As fragmentation further splinters the media landscape and consumers have more devices, bundles, channels and apps at their fingertips, out of home
Vice President Irene Neveil came to Harmelin Media 15 years ago this month. To celebrate her Crystal Anniversary, we sat down with her to get her view on how the industry has changed, her greatest achievements at Harmelin and to get to know her better. What
Philadelphia, PA – Harmelin Media announced that they have been selected as Aspen Dental Management Inc.’s (ADMI) media agency of record. Harmelin is responsible for media strategy and buying for all ADMI-supported brands, including Aspen Dental, WellNow Urgent Care and Turning Point dental practice. Responsibilities include
Disney reached an agreement to acquire Fox, Discovery teamed up with Scripps, and AT&T married Time Warner over a six-month stretch in 2018 that seemed like the media industry’s very own version of a reality-TV speed dating game. With any new relationship comes a grace