Welcome to the 25th edition of Harmelin Media’s annual TV preview. This year we are experiencing a year like no other and it carries over into all aspects of our lives.
The return of sports continues to be a topic of heavy debate among leagues, player associations, ownership groups, and fans. After over three months of quarantine, demand is strong, and some “contactless” sports are pressing on while others struggle to align on protocol. Most leagues
Harmelin was recently recognized as a Top 5 COVID-content hub by inPowered. In mid-March, as the pandemic suddenly changed everything in our daily lives, Harmelin responded with our COVID-19 Media Planning Resources site as a means to keep the industry abreast of the new realities
These are unprecedented times. The COVID-19 pandemic is like nothing we have ever seen before: a crisis beyond our experience, with implications beyond anything we can predict. And while its impact on our lives is yet to be fully known, its impact on the economy,
Congratulations to Lucia Norman, Media Director, who this week celebrates 15 years with Harmelin Media. As part of our continuing Anniversary Interview Series, we sat down with her to get her thoughts on the industry and get to know her personally. What are some of the
A new decade is the perfect time to look both backward and forward. By any standard, the past ten years in the digital media landscape have included monumental changes – some positive, others less so. As we look at 2020 and beyond, we see no
Total ad expenditures next year will very likely set a record as media companies expect significant increases in political spending, including direct candidate spending, Political Action Committee (PAC) spending and other issue advertising. Kantar recently provided a very conservative estimate of $6 billion in political