December 14, 2021
In
Media Magnified
The World Wide Web Reaches a New Frontier: Web3
As Facebook (now Meta) and Microsoft fully embrace the metaverse, there is an underlying revolution creating a better web
Author: Shaun Williams
December 3, 2020
In
Media Magnified
The Future of Out-of-Home Has Arrived
This year has brought us great advances in the world of programmatic, including the ability to build, launch, and manage digital OOH campaigns. Programmatic digital OOH presents many new opportunities to the media world and provides clients the flexibility and transparency to move quickly and
July 2, 2019
In
Media Magnified
Hulu CPM Pricing Decreases 17% While Ad Revenue Grows 45%
Hulu’s average CPMs fell from $29.40 in Q1 2018 to $25.00 in Q1 2019. Analysts point to industry-wide premium digital video inventory growing against stable demand. This has led to lower CPMs for some publishers. Hulu advertising revenues climbed 45% over previous year, largely due
May 10, 2018
In
Media Magnified
Get Creative
I was sitting on my couch one evening, glancing through a Thai cookbook while deciding on a dinner recipe. I’m someone who believes cooking is a form of art and while reading this recipe book, I came across an excerpt discussing a theory on creativity
March 6, 2018
In
Digital Download
Technology is Listening in 2018
According to AdExchanger, "Chinese manufacturer Hisense debuted the first 4k HD smart TV projector integrated with AI-powered voice assistants, and a connected TV that can place online orders for consumers using voice". Connected homes will feature ovens and refrigerators enabled by voice. The computers powering