Digital Download

Google’s Mobile Search Redesign

Google is introducing a redesign for search results on mobile. The new look brings branding to search results and preps the mobile search results page for a variety of content. This update allows Google to continue to evolve the types of content it shows in

Podcasts: A Small but Significant Audience

Podcasts are continuously growing year over year despite traditional radio still accounting for about 91% of the adult population. Podcasts are a new territory for marketers to reach more consumers digitally and U.S. Podcast ad revenue is anticipated to grow 110% by 2020. What this means

Bing Ads Action Extensions: What You Need to Know

At the beginning of April, Bing launched Action Extensions, which allow advertisers to include a call-to-action button with an ad to entice customers to immediately click and drive them to a client’s website. Marketers who participated in the beta have seen an average click-through-rate (CTR) increase

Increased Reach Potential on Bing Ads

In mid-January, it was announced that search ads on Yahoo! would once again be served through the Bing Ads platform, which is expected to expand its reach by 10-15%. What this means for marketers: By expanding their reach, Bing Ads strengthen their case to be utilized