While Billions have been invested in programmatic media year after year, it’s predicted that more than $46 billion will go to programmatic marketing in 2018. This is a $10 billion increase from last year. What this means for marketers: While programmatic advertising is nothing new to
According to a report from digital agency Merkle, 60% of all retailers’ clicks on Google in Q1 2018 came from Shopping PLAs (or Product Listing Ads). This ad type also saw a 40% increase in growth YoY, and a 9% growth from Q4 2017. What this
The growth of OTT devices has made marketers, especially those with a TV focus, worry about the future of TV advertising. OTT growth has tripled in the last 4 years, but many consumers are not replacing their TV subscription with OTT devices. Instead, the growth
YouTube announced Monday that 8.28 million videos were removed from its platform during Q4 2017, and that about 80% of those were initially flagged by AI computer systems. This is the first time YouTube has provided the number of videos removed in a specific quarter
Facebook has suspended political data analytics firm Cambridge Analytica due to a violation of platform policies regarding data sharing and data deletion. What this means for marketers: Facebook has been in a lot of hot water lately due to the platform’s role in spreading “fake news,” and
Snapchat has showed that it is able to withstand the battle that Facebook and Instagram have waged on competing social media platforms. In 2017, Snapchat made it easier for brands to advertise, unveiling automated advertising buying tools and allowing its vertical video format to be
As voice search becomes increasingly prominent, many brands want to remain a part of the “conversation.” To rank in voice search, websites need three things: A strong domain Strong content Content divided into logical and easily digested segments What this means for marketers: There are currently no
TV penetration is still king and remains largely unchanged in the last 15 years. However, new device penetration such as smartphones and subscription video-on-demand (SVOD) has grown exponentially in the last 5 years. What this means for marketers: The narrative that TV is dead is lazy and
As the fallout from the 2016 Election continues, the Federal Election Commission (FEC) is considering expanding and adding new disclosure requirements for all online political ads. This would require online ads to have the same disclaimer requirements from the ad sponsor that are currently in
Harmelin Media defines All-Screen TV as the viewing of full-episode TV content regardless of the device. For years, media agencies have been making the case for advertisers to embrace All-Screen TV (also called Cross-Screen TV, or TV Everywhere) as a part of an overall video