Thought Leadership

COVID-19 cleaning

Advertising During COVID-19

These are unprecedented times. The COVID-19 pandemic is like nothing we have ever seen before: a crisis beyond our experience, with implications beyond anything we can predict. And while its impact on our lives is yet to be fully known, its impact on the economy,

Digital Trends to Watch in 2020

Digital Trends to Watch in 2020

A new decade is the perfect time to look both backward and forward. By any standard, the past ten years in the digital media landscape have included monumental changes – some positive, others less so. As we look at 2020 and beyond, we see no

Political Advertising & the Media 2020

Political Advertising & the Media in 2020

Total ad expenditures next year will very likely set a record as media companies expect significant increases in political spending, including direct candidate spending, Political Action Committee (PAC) spending and other issue advertising. Kantar recently provided a very conservative estimate of $6 billion in political

out of home sign at airport

The Digitization of Out of Home

Out of home media, defined as static and digital billboards, posters and street furniture, is one of the last true mass reach vehicles. As fragmentation further splinters the media landscape and consumers have more devices, bundles, channels and apps at their fingertips, out of home

Media Company Merger

Media Companies Say “I Do”

Disney reached an agreement to acquire Fox, Discovery teamed up with Scripps, and AT&T married Time Warner over a six-month stretch in 2018 that seemed like the media industry’s very own version of a reality-TV speed dating game. With any new relationship comes a grace

Digital Trends to Watch 2019

Digital Trends to Watch in 2019

As we close out the “teens” decade and prepare for the Roaring Twenties, the media landscape remains as complicated as ever. That cat-and-mouse game between marketers (who seek to sell their wares to consumers) and consumers (who seek to limit or control the marketing messages