The modern shopper has evolved over the past year – it is important to identify new ways to engage consumers while factoring in new media behaviors.
Cross-platform comfort helped us cope but will people continue these media habits after COVID? We explore video & audio trends throughout the pandemic and beyond.
As demand for sit-down dining explodes, will QSRs be left in the lurch? We surveyed 800 diners to learn how they’ll change their habits this summer.
Back to normal, or a new normal for grocery stores? We surveyed 4,000 shoppers and uncovered five key insights as the U.S. emerges from the pandemic.
Major tech companies such as Apple, Google and Facebook are changing how they collect, store and share personal information. While this is paving the way towards a safer internet experience, it also requires marketers to adjust their digital marketing and measurement strategies.
The trouble with transformation is that it is, by definition, dramatic. So, what does digital transformation look like for c-stores? And how can your brand embrace this transformation?
Knowing our own Thanksgiving plans look different this year, we fielded a study to see how plans have changed across the country. The results may surprise you
Now that the COVID-19 pandemic in the US has officially passed the seven-month mark, it seems perfectly natural to begin thinking about and planning for the next “normal.” However, in doing so it is critical to understand that any recovery or reemergence from this unprecedented
While COVID-19 has had a tremendously negative impact on the US economy, political ad spending has not seen the same decline. In fact, largely due to the lack of in-person campaigning, spending on political advertising is at an all-time high.
Welcome to the 25th edition of Harmelin Media’s annual TV preview. This year we are experiencing a year like no other and it carries over into all aspects of our lives.