Long-Form Mobile Video Consumption Grows to 55% in Q1 2017
Harmelin Digital Contributor: Erica Gilmore
According to a report by Ooyala, Q1 2017 was the first time long-form video had the largest watch time across TVs, PCs, and mobile devices.
What this means for marketers: While online video continues to be a large growth area across the industry, long-form video has reached a major milestone in Q1 2017. This type of video content consumption was the leader across all devices (connected TVs, computers, tablets, and smartphones). This consumption was increased across the board with mobile rising from 47% to 55%, desktop climbing from 55% to 65%, and tablets growing from 65% in 2016 to 81% in first quarter this year. As this is a growing area for users viewing video content, the opportunity to place ads in long-form video is increasing. Harmelin will continue to recommend the best video placements for clients.