Leverage the power of business analytics and data science to bridge the gap between business strategy and business outcomes. Reduce your unnecessary expenses and achieve higher return on investment by quantifying the impact of your media investment on the bottom line.

Harmelin Media’s Marketing Analytics team consists of talented business analytics experts, data scientists, software engineers, and data managers who work with you to maximize the impact of your media plan.

WE DELIVER ACTIONABLE LEARNINGS AND MEASURABLE RESULTS USING A MIX OF POWERFUL DATA SCIENCE METHODS:

MARKETING MIX MODELING

MULTI-TOUCH

TEST & LEARN

SALES ATTRIBUTION

We start asking the right question: which media channels and campaigns are currently having the greatest impact on your business? By going beyond “the What” to tackle “the Why and How,” we fortify media strategy by eliminating waste and maximizing impact.

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