Harmelin Media’s Marketing Analytics team consists of talented business analytics experts, data scientists, software engineers, and data managers who work with you to maximize the impact of your media plan.
MARKETING MIX MODELING
TEST & LEARN
We start asking the right question: which media channels and campaigns are currently having the greatest impact on your business? By going beyond “the What” to tackle “the Why and How,” we fortify media strategy by eliminating waste and maximizing impact.