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Covid – CPG

To return back to the Covid-19 main page, click here.

News & Research

  • 6-9-20 – Recalibrated Consumption Dynamics in a COVID-19 Altered World (Nielsen)
  • 6-8-20 – Anticipating the Post COVID Consumer (Numerator)
  • 3-31-20 – TRACKING THE UNPRECEDENTED IMPACT OF COVID-19 ON U.S. CPG SHOPPING BEHAVIOR (Nielsen)
  • 3-19-20 – General Mills’ Marketing Strategy at a time of Covid-19 (WARC)
  • 3-17-20 – Covid-19 Fear and Response (DataEssential)
  • 3-12-20 – Covid-19: Thought Leadership (IRI)
  • 3-11-20 – Nielsen: Coronavirus has CPG shoppers changing their ways (Supermarket News)
  • 3-11-20 – Covid-19 Concerns are a likely tipping point for local brand growth (Nielsen)
  • 3-2-20 – Nielsen Investigation: Pandemic Pantries Pressure Supply Chain Amid Covid-19 Fears (Nielsen)

Vendor Information

    • 04-21-20 – Responding to COVID-19 for CPG Advertisers (Facebook)
    • CPG & QSR Coronavirus Trends (Google)
    • CPG COVID Trends (Google)
    • Human Truth – CPG Food & Beverage Insights (Google)
    • CPG Snacks Trends (Google)
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