Marketing News
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News & Research
- 05-20-20 – Media Planning and Psychographics in the age of COVID-19 Webinar (MRI Simmons)
- 06-15-20 – 3 months in, how COVID-19 has permanently changed marketing
- Q1 2020 – Inside Google Marketing: 5 principles guiding our media teams in the wake of the COVID-19 outbreak (Google)
- Q1 2020 – Global ad spending will likely fall if spread of coronavirus continues (CNBC)
- 03-31-20 – Consumers believe brands can lead coronavirus response, but demand practical solutions (Marketing Dive)
- 03-27-20 – Kantar Covid-19 Barometer Reveals Shifts in Consumer Attitudes, Expectations of Brands (MediaVillage)
- 03-27-20 – Forrester: Brands must build trust as coronavirus saps consumer sentiment (Marketing Dive)
- 03-20-20 – Coronavirus-Effect on Advertising WEBINAR (Advertiser Perceptions)
- 03-20-20 – Consumer Sentiment Towards Brands During COVID-19 (4As)
- 03-20-20 – THE CREATIVE CHALLENGE: ADVERTISING SENTIMENT AND CONSUMER EXPECTATIONS DURING THE COVID-19 CRISIS (Ipsos)
- 03-19-20 – What Can Brands Do If the Coronavirus Crisis Drags On for Months? (AdWeek)
- 03-19-20 – The Dos And Don’ts Of Marketing During A Global Crisis (Ad Exchanger)
- 03-18-20 – How Big an Impact Could Covid-19 Have on Ad Spend in 2020? (MediaVillage)
- 03-18-20 – 3 strategies for strengthening brands amid coronavirus uncertainty (Marketing Dive)
- 03-16-20 – Agencies Adjust To Client ‘Holding Patterns’ (MediaPost)
- 03-17-20 – BIA’s Assessment of the Current Outlook for Local Advertising in the U.S. (BIA)
- 03-16-20 – Media Usage Expected to Rise During Crisis: Nielsen (Broadcasting+Cable)
- 03-16-20 – How brands are taking extra precaution to avoid coronavirus insensitivities (Marketing Dive)
- 03-16-20 – 4A’S ISSUES GUIDANCE ON CORONAVIRUS, INCLUDING HOW TO ADVISE CLIENTS (4As)
- 03-13-20 – The Burgeoning Impact of Coronavirus, COVID-19, on the Advertising Industry (MediaVillage)
- 03-12-20 – How COVID-19 Has—And Has Not—Affected Global Ad Spending (eMarketer)
- 03-13-20 – Coronavirus Stopped All Sports. Will it Crush Sports Marketing This Year? (Ad Exchanger)
- 03-13-20 – COMMUNICATIONS STRATEGIES FOR MARKETERS DURING THE CORONAVIRUS PANDEMIC (Chief Marketer)
- 03-13-20 – Here’s what Business Insider Intelligence analysts think will be the biggest business impacts of the coronavirus pandemic (Business Insider)
- 03-12-20 – How to Survive a Brand Quarantine During Coronavirus (Ad Week)
- 03-12-20 – COVID-19’s New Normal: PR Pros Busy Crafting Messages (PR News)
- 03-05-20 – Why COVID-19 should make marketers rethink how they work (WARC)
- 03-05-20 – How Marketers Can Adapt to Event Cancellations Brought on by Coronavirus (eMarketer)
- 03-05-20 – Coronavirus will impact ad spend but could drive shift to utility, e-commerce and live-streaming (The Drum)
- 03-04-20 – Quarantined: How The Coronavirus Shutdowns Impact Marketers (Ad Exchanger)
- 03-02-20 – How Holding Companies Are Addressing Coronavirus (AdWeek)
- 03-02-20 – Ad Business Likely to Suffer as Firms Brace for Spread of Coronavirus (WSJ)
- 03-02-20 – Coronavirus and Advertising Report (Advertiser Perceptions)
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