Harmelin Launches Omnichannel eCommerce Service, Hires Alex Mandel
Harmelin Media has launched a dedicated eCommerce service, offering clients a fully integrated online and instore program designed to optimize their overall business. Harmelin’s new solutions are responding to a growing rise in eCommerce specialty shops and the need for an omnichannel offering with centralized commerce and data at its core. This unified approach connects marketplace and marketing decisions, increasing business revenue.
“eComm is a natural expansion of our business,” said Jen Harlacher, Executive Vice President, Media Services for Harmelin. “The events of 2020 have pushed many advertisers into the virtual space to keep their businesses viable and successful in this challenging environment. We are dedicated to helping our clients navigate and grow in an omnichannel eCommerce ecosystem.”
Alex Mandel, Manager of eCommerce Marketplace Services
Harmelin has leveraged current resources and invested in new talent to support this offering, including welcoming Alex Mandel to the team as Manager of eCommerce Marketplace Services. Alex brings extensive experience in managing third-party marketplaces end-to-end with key online retailers, including Amazon, Wayfair, and Walmart. Also supporting the new service is Harmelin’s in-house technology team which includes data scientists, software engineers, business consultants, and analytics specialists.
Leveraging proprietary tools, Harmelin’s eCommerce offering is built into a tech stack designed from the ground up to meet the unique demands of its clients. BriefcaseSM plays host to a number of in-house tools that connect clients’ extensive media activity with the deep value and opportunity of eCommerce.
- DataHarvestSM facilitates insight by making data from any campaign available for integration in eCommerce initiatives.
- GeoViewsSM visualizes local sales trends, for comparison to POS activity or to further refine business opportunity.
- QuickLiftSM powers rapid insight, qualifying the relationship between eCommerce and other business activity at any stage of the path to purchase.
Brands work hard to develop a seamless shopping experience throughout their online and brick-and-mortar presence and Harmelin believes their clients should have a seamless marketing strategy as well. An integrated approach to marketing and sales is essential, supporting all sales funnels and putting business level insights into action.