Harmelin Recognized as a Top 5 COVID-19 Media Planning Resource Site
Harmelin was recently recognized as a Top 5 COVID-content hub by inPowered. In mid-March, as the pandemic suddenly changed everything in our daily lives, Harmelin responded with our COVID-19 Media Planning Resources site as a means to keep the industry abreast of the new realities in consumer behavior and media consumption.
The microsite aggregates information on COVID-19 and its impact on media. Channel, industry, and vendor-specific news are being continuously added and updated throughout the evolving situation to help everyone in these uncertain times. The site also houses POVs for each media channel formed by experts within Harmelin. Scott Davis, Executive Vice President, believes “It is our responsibility to keep our clients informed on the latest trends that impact their business and achieving this recognition from inPowered – along with the positive feedback from our clients – confirms that we are succeeding in this area.”
We will continue to populate this site with resources to help guide us, and our partners, through these uncertain times and shape how we transform ourselves going forward. This content will feature an expanded focus on “what comes next” as we all emerge from this pandemic, with insights into lasting (and non-lasting) consumer behaviors coming out of COVID-19 and the impacts these will have on media decisions. Visitors will also find media pricing projections, marketing outlooks, whitepapers, and many more tools to inform how brands evolve and go to market in a changed industry landscape.