Anniversary Interview: Mark Hogan, Vice President, Celebrates 20 Years with Harmelin Media
Last month, Vice President and head of our Sports Marketing Department Mark Hogan celebrated 20 years at Harmelin Media. To celebrate his anniversary, we sat down with Mark to talk about his thoughts on the changing nature of our industry and get to know him better.
What are some of the notable changes you have seen in the industry since you started at Harmelin?
Twenty years is a long time in media and there have been a lot of changes. When I first began here, web banners were something that sales reps would give as added value. If we look at how the digital landscape has grown and evolved over that amount of time, it’s mind boggling to think what we’ve gone through in such a short period But even more notable is how those changes in digital have transcended across every media type; there’s not one channel that isn’t somehow linked to digital, especially through the desire to track data.
What has been your greatest success at Harmelin?
Can we say successes? I began working here as an assistant, leaving media ad sales to start new “on the other side.” Being able to stay at a company this long and work up to a title of VP is a great success, but there have been so many people along the way who all had a hand in my growth. Whether it was people I worked for, with, or who reported to me, or the departments that I’ve had a chance to be part of, it’s all played a role.
Where do you see the industry in the next 1 Year, 5 years, 10 years?
We’re going to continue to hear a lot of talk around personal data in the next year, and everyone will be figuring out how to move forward. I don’t see much substantive change in the media space, but the backend tech is going to see some changes. In five years, we’ll be seeing some new and more personal ways of connecting with people, and adoption of this messaging will resonate more with people when it’s about them (we are a “me” society). However, we have to balance that concept with increasing concerns around privacy. We may also see another social channel move in and create some waves. As for ten years from now, that feels like a lifetime away and after seeing what has happened in the last 20 years, I don’t think any of us can safely guess what we’ll see by then. We may not be to the point of Doc and Marty McFly, but advancements in tech across all forms will be evident.
Where is your favorite place to be?
Hiking a trail in the mountains or fishing on a lake.
Fun Tidbit about you/Something no one could guess about you?
I have had a lot of random jobs in my life that many would not suspect. Among those, I was a DJ for 7 years, a church janitor for 6 years, and even did electrical construction in Local 98 for 4 years. Best of all, for me, is that for almost 10 years I was a certified Myers-Briggs instructor teaching about personality indicators and communication skills to young teens in and around the city. So yes, I am typing all of you every time we meet!
What is the one thing you can’t live without?
Home. It’s where everyone needs to go to reset, recharge, disconnect, etc. It’s that one place that just helps bring you back to being you after whatever has happened. Your family, your pets, it’s all just life and a simple reminder that this is what should be most important.
Jamie Rudenstein, Associate Vice President, shares, “In my time with Mark’s team, I’ve seen him be a dedicated and staunch advocate for his clients. He puts their best interests at the forefront of everything he does, and they respect and admire him for his hard work, toughness, and commitment. Mark is fiercely loyal to his team & coworkers. He seeks out our perspectives and we benefit from his experience, knowledge, creativity and seemingly endless supply of dad jokes.”
Scott Davis, Executive Vice President/Chief Revenue Officer, says, “Mark wears many hats at Harmelin and demonstrates excellence in all of them. He’s a dedicated account director, a caring team leader, a highly talented sports marketing specialist, and a dedicated member of our business development team. He effectively balances these demanding roles with grace, and always gives his all. His golf game, however, could use just a bit more attention!”
Thank you, Mark, for your 20 years of commitment to Harmelin and our clients. Congratulations!
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