While Other Agencies Fret the Cookieless Future – Harmelin Media Goes All-In with Insomnia Cookies

While Other Agencies Fret the Cookieless Future – Harmelin Media Goes All-In with Insomnia Cookies

Insomnia Cookies

PHILADELPHIA, PA: Harmelin Media is drooling over its announcement that it has been named Insomnia Cookies Media Agency of Record.

Insomnia Cookies, which was founded in a college dorm room in 2003 at the University of Pennsylvania, is a fit as natural as (sorry) cookies and milk, for likewise Philadelphia-based Harmelin.

The rapidly growing baked treat chain consisting of mobile, and brick and mortar locations is the latest direct to consumer marketer to partner with and put their trust in Harmelin’s data-driven Search and Social channel-level expertise. Harmelin President Mary Meder is thrilled and eager to help this hometown brand continue to expand its presence as a cult-favorite for late night indulgences.

Insomnia selected Harmelin to leverage the agency’s channel-level expertise and data-driven approach. With a scope of work focused on supporting Insomnia’s rapidly expanding brick and mortar footprint through Search and Social Media strategy, Harmelin brought forth strategic ways to not only support their local college campus fans and app users, but to help grow their online retail and growing Insomniac fanbase that are ordering online and shipping to family, friends, and themselves.


Insomnia Cookies is a rapidly expanding late-night bakery concept headquartered in Philadelphia, PA, and New York, NY. Founded in a University of Pennsylvania dorm room by then-student Seth Berkowitz, Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs since 2003. Today more than 200 nationwide locations and growing, Insomnia Cookies offers a wide variety of delicious cookies and sweet treats in-store, for local delivery, and nationwide shipping.


Headquartered in Philadelphia, Harmelin Media has for 39 years specialized in the strategic media and data-informed solutions that help our clients navigate a rapidly changing media landscape across digital and traditional channels. The firm has grown to more than $800 million in billings and 270 employees with a diverse client roster including Fortune 500 companies, making Harmelin one of the largest independent media service firms in the United States. We are a Google Premier Partner, Meta Badged Partner and a proud member of the ANA. For more information, visit www.Harmelin.com, or connect with us on Twitter @harmelinmedia or Facebook www.facebook.com/HarmelinMedia.


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