Harmelin Media Selected as Traditional Media Services Agency for Regions Bank

Regions

Harmelin Media Selected as Traditional Media Services Agency for Regions Bank

Regions

Philadelphia, PA – Harmelin Media has announced it will once again provide advertising media services for Regions Bank. Harmelin will strategize and activate across traditional channels for Regions, complementing and enhancing the bank’s innovative and comprehensive marketing strategies reaching people across the company’s retail-banking footprint in the Southeast, the Midwest, and Texas. 

Regions Financial Corporation is a member of the S&P 500 Index and one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services.  

Regions Bank previously worked with Harmelin from 2012 to 2017.  

Celebrating the reunion, Harmelin’s President Mary Meder said, “We have always been known for our commitment to service, strategic leadership, and skills with local media buying, and we’re glad to once again be providing our commitment and experience to Regions.” 

Meder continued: “With Harmelin’s proven past performance and a strong understanding of Regions’ business, Harmelin is excited to continue our work with Regions. Harmelin’s local media expertise and market-level customization aligns well with Region’s Corporate Marketing roadmap, specifically their focused market approach.” 

“From individual consumers to small businesses, to major employers, Regions Bank has built strong and lasting relationships with a wide range of customers as we help them reach their financial goals, and we are excited to again work with Harmelin as we build on our foundation for growth,” said Alyssa Blair, SVP of Regions Corporate Marketing. “Our company serves some of the fastest-growing areas of the country, including cities across Florida, Texas, and other states where we are expanding our presence. At the same time, we are deepening relationships with customers in places like Nashville, Birmingham, Memphis, and St. Louis, where we have a long history of meeting clients’ financial needs. Harmelin’s strategies will help us reach more customers while deepening the relationships we have with existing customers.” 

 

ABOUT HARMELIN MEDIA   

Headquartered in Philadelphia, Harmelin Media has for 39 years specialized in the strategic media and data-informed solutions that help our clients navigate a rapidly changing media landscape across digital and traditional channels. The firm has grown to more than $900 million in billings and nearly 300 employees with a diverse client roster including Fortune 500 companies, making Harmelin one of the largest independent media service firms in the United States. We are a Google Premier Partner, Meta Badged Partner and a proud member of the ANA. For more information, visit www.Harmelin.com, or connect with us on Twitter @harmelinmedia or Facebook www.facebook.com/HarmelinMedia.   

 

ABOUT REGIONS FINANCIAL CORPORATION

Regions Financial Corporation (NYSE:RF), with $156 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates more than 1,300 banking offices and approximately 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.

 

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