Harmelin Media, Ovative Group Answer the Call from UScellular®

us cellular

Harmelin Media, Ovative Group Answer the Call from UScellular®

us cellularPHILADELPHIA, Pa. & MINNEAPOLIS, Minn. – Harmelin Media and Ovative Group announce today that UScellular (NYSE: USM) – the fourth-largest full-service wireless carrier in the United States – hired the two media agencies to provide brand and performance media services after an agency search conducted by Mercer Island Group. 

Harmelin will develop full-funnel media strategy and execute brand media to increase awareness and consideration for the UScellular brand, while Ovative will take an integrated, customer-centric approach to digital media strategy and execution to drive subscriber growth – both online and in-store – and measure its impact on the business.  

“It is such an honor to collaborate with Ovative to advertise the UScellular brand and help drive revenue across all lines of business,” said Mary Meder, president of Harmelin. “Our local-first approach and ability to develop customized strategies based on the nuances of each market make us a great fit for UScellular.” 

Specifically, Harmelin will plan and place consumer-facing brand media elements across UScellular’s postpaid, prepaid, home internet and business-in-retail lines of businesses in coordination with performance-media agency partner Ovative.  

“We are grateful for the opportunity to drive measurable results with UScellular and Harmelin, as we all share a commitment to putting the customer first and recognizing the importance of taking a personal, genuine approach to marketing,” said Dale Nitschke, CEO and founder of Ovative. “This common desire to be customer-centric is one of the many reasons we are excited to work together.”  

Ovative will deliver an integrated media strategy across all digital channels and manage performance-media to drive transactional results through real-time optimization and discerning media measurement. 

“We are excited to work with two independent media agencies that understand the importance of local connections,” said Verchele Roberts, vice president of brand management at UScellular. “We look forward to utilizing Harmelin and Ovative’s brand and digital media expertise to share our brand story with even more people.” 



Headquartered in Philadelphia, Harmelin Media has for 39 years specialized in the strategic media and data-informed solutions that help our clients navigate a rapidly changing media landscape across digital and traditional channels. The firm has grown to more than $900 million in billings and nearly 300 employees with a diverse client roster including Fortune 500 companies, making Harmelin one of the largest independent media service firms in the United States. We are a Google Premier Partner, Meta Badged Partner and a proud member of the ANA. For more information, visit Harmelin.com, or connect with us on Twitter or Facebook 



Ovative Group is a digital-first media and measurement firm that helps clients drive and deliver measurable marketing performance. Founded in 2009 by Dale Nitschke, Ovative brings media, measurement and consulting together under one roof to measure the holistic impact of marketing on clients’ total business using its proprietary metric, Enterprise Marketing Return (EMR). Ovative’s team of marketing experts serves as a trusted partner for its national world class client base of marketing leaders across many industries. Ovative is recognized as an industry leader and has received awards including Star Tribune’s Top Workplaces, Minneapolis/St. Paul Business Journal’s Fast 50, and Inc. 5000. For more information about Ovative, visit ovative.comor follow Ovative on Facebook, Instagram andTwitter. 


ABOUT UScellular 

UScellular is the fourth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier provides a strong, reliable network supported by the latest technology and offers a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve the efficiency of government operations. To learn more about UScellular, visit one of its retail stores or www.uscellular.com. To get the latest news, visit newsroom.uscellular.com. Connect with UScellular on social media at facebook.com/uscellular, twitter.com/uscellular, instagram.com/uscellular, YouTube.com/uscellularcorp and linkedin.com/company/uscellular. 


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