Advertising Tag

ABC Fall Preview

Channing Dungey, ABC Entertainment Group president, described ABC shows not as money makers or ratings giants but as “our brand of storytelling” and said that ABC has spent years building a promise of relevant, compelling stories from bold, passionate storytellers. I agree that ABC

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SoundCloud: Popular, AF* (*Ad-Friendly)

SoundCloud is an audio streaming platform that is very different from other audio streaming platforms. While SoundCloud does stream licensed music tracks, it’s also a go-to platform for user-generated content. Any user can create a profile and upload audio content to SoundCloud, making it

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Fall TV Preview: Cable Networks

Written By: Bryan Kirschner and Donna D’Achillo A&E premiered a new original comedy series entitled Black and White in July. This in-studio show focuses on issues such as politics and race and how they are perceived through the viewpoints of various comedians and friends.

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The State of Programmatic Television

One of the hottest topics in the advertising industry is programmatic television. The latest figures show that an estimated 4-5% of all TV buys in 2015 were purchased programmatically. While this is a low percentage of the total, it represents a $2.5 billion industry that

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Swipe Right for Consumer Ads

Within the past five years, dating services have grown to a $2.2+ billion industry as consumers turn to the internet looking for love. The term “swiping right” has become a frequent phrase among those familiar with dating apps. In the mobile dating world, to “swipe

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