programmatic Tag

The State of Programmatic Television

One of the hottest topics in the advertising industry is programmatic television. The latest figures show that an estimated 4-5% of all TV buys in 2015 were purchased programmatically. While this is a low percentage of the total, it represents a $2.5 billion industry that

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10 Digital Trends to Watch in 2016

The industry is moving so rapidly that yesterday’s big story becomes tomorrow’s footnote, and each technological advancement is seemingly leapfrogged instantly. Yet this very nature of change in the industry is the reason that advertisers need to stop and take stock of what is