social media Tag

Swipe Right for Consumer Ads

Within the past five years, dating services have grown to a $2.2+ billion industry as consumers turn to the internet looking for love. The term “swiping right” has become a frequent phrase among those familiar with dating apps. In the mobile dating world, to “swipe

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Programmatic Coupons? Yes!

Couponing has grown tremendously since the days of Sunday newspaper circulars. While those who use coupons avidly (see TV show Extreme Couponing) still rely heavily on free-standing inserts, or FSIs, the number of shoppers obtaining their discounts digitally is growing.

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