Television Tag

ABC Fall Preview

Channing Dungey, ABC Entertainment Group president, described ABC shows not as money makers or ratings giants but as “our brand of storytelling” and said that ABC has spent years building a promise of relevant, compelling stories from bold, passionate storytellers. I agree that ABC

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Fall TV Preview: Cable Networks

Written By: Bryan Kirschner and Donna D’Achillo A&E premiered a new original comedy series entitled Black and White in July. This in-studio show focuses on issues such as politics and race and how they are perceived through the viewpoints of various comedians and friends.

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Video on Demand and Dynamic Ad Insertion

Consumer viewing habits have changed dramatically over the years as more and more viewers have begun to embrace the time-shifted viewing experience. Live television consumption of high-profile primetime programming is declining in part due to time-shifted viewing. Video on Demand (VOD), along with DVR recording

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Nielsen’s Local TV Ratings Enhancements

Recently, Nielsen caused quite a stir in the ad industry by formally announcing plans to implement several key enhancements to its television measurement and reporting process.  While these enhancements impact both its national and local measurement services, I’d like to focus on just the impending

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