TV Tag

ABC Fall Preview

Channing Dungey, ABC Entertainment Group president, described ABC shows not as money makers or ratings giants but as “our brand of storytelling” and said that ABC has spent years building a promise of relevant, compelling stories from bold, passionate storytellers. I agree that ABC

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PlayStation Vue: A Game Changer for TV

The way we view TV is changing. Fifty years ago, American homes had one black and white television set that had fewer channels than months in the year. Flash forward to 2016 and the TV medium has grown exponentially. In this changing environment, two recent

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Fall TV Preview: Cable Networks

Written By: Bryan Kirschner and Donna D’Achillo A&E premiered a new original comedy series entitled Black and White in July. This in-studio show focuses on issues such as politics and race and how they are perceived through the viewpoints of various comedians and friends.

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Fall TV Preview: CBS

CBS is once again America’s most-watched network. They finished last season tops in their core demo (Adults 25-54) for the ninth time in 13 years! Thanks in part to the Super Bowl, they won the A18-49 demo for just the second time in over 20

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The State of Programmatic Television

One of the hottest topics in the advertising industry is programmatic television. The latest figures show that an estimated 4-5% of all TV buys in 2015 were purchased programmatically. While this is a low percentage of the total, it represents a $2.5 billion industry that

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