Philadelphia, PA – Dan DeLozier has been promoted to Associate Vice President, Digital Strategy at Harmelin Media, announced Mary Meder, President of the Philadelphia-based media agency.
In his new role, Dan will lead strategic digital planning across the agency, working closely with clients to align media strategies with business goals and deliver measurable results. He will collaborate with Harmelin’s digital planning teams to improve workflow efficiency, campaign quality, and reporting, while advancing the agency’s data-driven performance vision.
Dan will also oversee Harmelin’s Digital Planning Leads, mentor planners across teams, and lead the agency’s training program to ensure knowledge sharing and professional growth. His leadership will help guide innovation as the agency adapts to evolving digital trends.
“Dan brings strong leadership and collaboration skills, proven through his impactful work as Planning Lead on Harmelin’s largest account,” said Meder. “He’s improved team performance, streamlined reporting, and led major strategic initiatives with innovative thinking. His client-facing strengths, strategic mindset, and commitment to continuous improvement make him an invaluable asset to the agency.”
Prior to his promotion, Dan played a pivotal role in shaping the agency’s digital strategy. He helped found and co-lead the Search team, where he also co-developed the foundation for the agency’s SEO and Analytics offerings. Dan later led the Social team and collaborated closely with the tech team to create multiple efficiency tools that streamlined workflows for the activation team and beyond. During his time in Digital Planning, Dan served as a key planning lead on some of the agency’s largest accounts, including Aspen Dental and UScellular. His expertise and leadership have also contributed to several successful new business pitch wins, and he has represented the agency at industry events with multiple speaking engagements at MediaPost conferences.
ABOUT HARMELIN MEDIA
Headquartered in Philadelphia, Harmelin has for over 42 years specialized in the strategic media and data-informed solutions that help our clients navigate a rapidly changing media landscape across performance and brand-focused channels. The firm has grown to more than $800 million in billings and nearly 300 employees with a diverse client roster including Fortune 500 companies, making Harmelin one of the largest independent media service firms in the United States. We are a WBENC certified business, Google Premier Partner, Meta Badged Partner, and proud members of the ANA and IAB. For more information, visit harmelin.com, or connect with us on LinkedIn or Facebook.
