As budget pressures, technology, and consumer expectations continue to collide, brands are navigating a more complex and fragmented marketplace than ever before.
In this recent webinar, Harmelin Media explored the macro trends shaping 2026 and beyond — including economic bifurcation and market disruption, evolving consumer and brand realities, and the growing role of personalization across the end-to-end customer journey.
The session concluded with a forward-looking panel discussion unpacking what these shifts mean for marketers and how brands can prepare for what’s next.
