Philadelphia, PA – Harmelin Media has been named Agency of Record (AOR) for Midwest Orthopaedics at Rush (MOR), the leading orthopedic practice in the Chicago metropolitan area and a nationally recognized healthcare provider. The orthopedic program at Rush is ranked among the top ten in the country by U.S. News & World Report.
The appointment followed a referral from Harmelin’s creative partner, Motion Agency, and was driven by Harmelin’s deep healthcare expertise, strategic media capabilities, and proprietary audience insights powered by its partnership with Definitive Healthcare.
As AOR, Harmelin will oversee media strategy, planning, buying, and performance measurement for MOR, leveraging advanced healthcare data and audience intelligence to connect patients across the Midwest with nationally acclaimed orthopedic care.
“Midwest Orthopaedics at Rush has built an exceptional reputation for clinical excellence, innovation, and patient outcomes,” said Mary Meder, President of Harmelin Media. “We’re honored to partner with their team and bring a data-driven approach to media strategy that helps connect more patients with the world-class orthopedic care available at Rush. We look forward to supporting MOR’s continued growth and expanding awareness of the expertise that sets them apart.”
“Harmelin brings a rare depth of experience in healthcare media, especially within orthopedics,” said Alex Sroka, Vice President of Marketing, Midwest Orthopaedics at Rush. “We’re excited to work together to reach even more patients and share the expertise and exceptional care that define Midwest Orthopaedics at Rush.”
ABOUT HARMELIN MEDIA
Headquartered in Philadelphia, Harmelin has for 44 years specialized in strategic media and data-informed solutions that help clients navigate a rapidly changing media landscape across performance and brand-focused channels. Our firm has grown to more than $700 million in billings and over 250 employees with a diverse client roster, including Fortune 500 companies, making Harmelin one of the largest independent media service firms in the United States. We are a WBENC-certified business, a Google Premier Partner, Meta Badged Partner, and proud members of the ANA and IAB. For more information, visit www.harmelin.com, or connect with us on LinkedIn or Facebook.
ABOUT MIDWEST ORTHOPAEDICS AT RUSH
Founded in Chicago in 2003, Midwest Orthopaedics at Rush (MOR) is among the international leaders in musculoskeletal health. The practice is composed of renowned orthopedic and spine surgeons who are pioneering the latest advances in surgical techniques and technology to restore strength and mobility and improve the lives of their patients. Many MOR physicians hold leadership positions for national societies, and all serve as faculty in the Department of Orthopedic Surgery at Rush University Medical Center (RUMC).
With a focus on patient outcomes, research, and education, MOR strives to continually raise the standard of musculoskeletal care while improving access. Its strategic alignment with RUMC enables MOR to attract and serve thousands of patients from around the United States and the world each year.
