To thrive, retailers need to adapt to constantly changing consumer demands. Consumers expect ease, variety, and positive shopping experiences. This means that to succeed, retailers must be innovative in their approach and develop new solutions for customer acquisition and retention. Years of collective experience help Harmelin Media take advantage of current trends and identify proper targets to ensure precise message delivery.
Through rigorous research, strategic planning, and a results-oriented approach, we provide you with retail advertising solutions to make your voice heard through improved brand/consumer communication. By integrating strategy, planning, and negotiation, we help you grow your business and maximize ROI. Thanks to our vast network of partners and intimate industry knowledge, we help you anticipate your consumers’ future interests, stay ahead of the top media trends and navigate the constantly shifting media landscape.
WE HAVE A PROVEN TRACK RECORD OF OPTIMIZATING & GROWING:
KEY METRICS:
SAME STORE SALES
FOOT TRAFFIC
BASKET SIZE
SHOPPING EXPERIENCES:
OMNICHANNEL SALES
E-COMMERCE / M-COMMERCE
LOYALTY PROGRAMS
STRATEGIC SPECIALTIES:
MARKET TIERING
SHOPPER SEGMENTATION
PERSONALIZATION
Our strategic approach begins with a rigorous analysis of the current situation and target market. In turn, this helps us identify actionable recommendations to reach the ideal consumer, including media channel, geographic and timing recommendations. We then develop customized omnichannel strategies that reap enormous ROI.
Contact Harmelin Media today to learn how we identify small advantages through paid media to generate big improvements in retail performance.
