Philadelphia, PA – Chelsea Fletcher has been promoted to Vice President, Data Services at Harmelin Media, announced Mary Meder, President of the Philadelphia-based media agency.
In her role as Vice President of Data Services, Chelsea will oversee Harmelin’s data infrastructure, including data engineering, data operations, & data science. She will also lead the agency’s reporting and analytics efforts, specifically internal reporting, campaign reporting, and solution engineering.
“Chelsea has consistently demonstrated exceptional leadership, strategic vision, and a deep commitment to our organization’s success,” explained Meder. “She has stewarded numerous data-driven initiatives and has emerged as an expert and thought-leader in this critical space for our business. She has earned the trust and admiration of her peers and team and has been consistently recognized as an authority in tech and data by our staff at large. Chelsea deserves the recognition – as well as the responsibility – of being the leader of our Data Services.”
Over the past seven years, Chelsea has spearheaded numerous high-impact projects, including the development and implementation of SharePoint, Briefcase, Blueprint, Dashboarding, Automated Reporting, and Advanced Analytics solutions like Helix and MMM.
“Chelsea’s expertise and innovative approach have significantly enhanced our data-driven initiatives, positioning us as a leader in the industry”, says Conor Elliot, Executive VP at Harmelin. “Her ability to integrate advanced analytics into our business operations has enabled us to better understand and meet our clients’ needs.”
ABOUT HARMELIN MEDIA
Headquartered in Philadelphia, Harmelin has for over 42 years specialized in the strategic media and data-informed solutions that help our clients navigate a rapidly changing media landscape across performance and brand-focused channels. The firm has grown to more than $800 million in billings and nearly 300 employees with a diverse client roster including Fortune 500 companies, making Harmelin one of the largest independent media service firms in the United States. We are a WBENC certified business, Google Premier Partner, Meta Badged Partner, and proud members of the ANA and IAB. For more information, visit harmelin.com, or connect with us on LinkedIn or Facebook.
