Philadelphia, PA – Greg Ebbecke has been promoted to Executive Vice President at Harmelin Media, announced Mary Meder, President of the Philadelphia-based media agency.
With nearly two decades of dedication to Harmelin, Greg has held a variety of roles and has been instrumental in driving the company’s growth and success. In recent years, through his leadership of Harmelin’s Strategy team, Greg has spearheaded transformative initiatives that harness data-driven insights to elevate media planning. His efforts have helped Harmelin consistently deliver outstanding results for clients across industries.
Among his many achievements, Greg played a pivotal role in the development and successful launch of Helix, Harmelin’s advanced analytics toolkit. Helix has not only revolutionized the agency’s approach to new business development but also served as a catalyst for organic growth among existing clients. Greg’s expertise extends beyond the technical framework of Helix—he has excelled in communicating its value, empowering clients and prospects to embrace this innovative capability.
“In his new role, Greg will have a larger platform to elevate strategy within Harmelin, and to better connect those strategies to our media plans, measurement protocols and ultimately our clients’ business outcomes”, explained Meder. “I know Greg will further innovate, inspire his team and others, and deliver exceptional leadership as our industry continues to evolve so rapidly.”
ABOUT HARMELIN MEDIA
Headquartered in Philadelphia, Harmelin has for over 42 years specialized in the strategic media and data-informed solutions that help our clients navigate a rapidly changing media landscape across performance and brand-focused channels. The firm has grown to more than $800 million in billings and nearly 300 employees with a diverse client roster including Fortune 500 companies, making Harmelin one of the largest independent media service firms in the United States. We are a WBENC certified business, a Google Premier Partner, Meta Badged Partner and proud members of the ANA and IAB.
For more information, visit harmelin.com, or connect with us on LinkedIn or Facebook.
