Philadelphia, PA – Harmelin Media is proud to announce the expansion of its partnership with Visit Philadelphia, taking on full media responsibilities. This move builds on Visit Philadelphia’s “civic pride” campaign that was previously assigned to the agency in the fall of 2024.
As the Greater Philadelphia region prepares to play a central role in the nation’s 250th birthday celebrations, Harmelin Media will support Visit Philadelphia in leveraging this once-in-a-generation opportunity to redefine Philadelphia as a tourism mecca. The campaign aims to ensure Philadelphia is top-of-mind for travelers in 2026 and beyond.
To achieve this, Harmelin will deploy a comprehensive, multi-channel media strategy. The campaign will target both prospective visitors, encouraging them to explore the region, and local residents, inspiring them to take pride in and promote their city.
“This is more than a media campaign. It’s a moment to reintroduce Philadelphia to the world,” said Mary Meder, President of Harmelin Media. “As we approach America’s 250th, we have a rare opportunity to showcase the region’s rich history, vibrant culture, and dynamic future. Our goal is to spark curiosity, pride, and excitement. Whether you’re planning your first visit or rediscovering the city you call home we want everyone to fall in love with Philly. We’re honored to help shape this historic moment and ensure Philadelphia shines on the national and global stage.”
“We’re excited to work with Harmelin as our media partner for 2026,” said Neil Frauenglass, Chief Marketing Officer at Visit Philadelphia. “Their Philadelphia roots and strategic expertise make them the ideal choice to help us capture the world’s attention during America’s semiquincentennial.”
ABOUT HARMELIN MEDIA
Headquartered in Philadelphia, Harmelin has for 43 years specialized in the strategic media and data-informed solutions that help our clients navigate a rapidly changing media landscape across performance and brand-focused channels. The firm has grown to more than $800 million in billings and nearly 300 employees with a diverse client roster including Fortune 500 companies, making Harmelin one of the largest independent media service firms in the United States. We are a WBENC certified business, a Google Premier Partner, Meta Badged Partner and proud members of the ANA and IAB. For more information, visit harmelin.com, or connect with us on LinkedIn or Facebook.
ABOUT VISIT PHILADELPHIA
Visit Philadelphia is the region’s official leisure tourism marketing agency. Our mission is to build Greater Philadelphia’s image, drive day and overnight visitation and boost the economy. We increase the number of visitors who come, the frequency in which they come, the number of nights they stay, and the number of things they do. These marketing efforts enhance residents’ quality of life and civic pride. For more information, visit www.visitphilly.com.
