Influencer Marketing in The Age of AI: Authenticity That Performs

As AI-generated content accelerates across the media landscape, authenticity and trust have become more valuable than ever. Consumers are increasingly turning to influencers for perspectives that feel real, relatable, and grounded in lived experience. As a result, influencer marketing continues to stand out as a uniquely human solution—driving credibility, cultural relevance, and meaningful connections with audiences.

In this webinar, Harmelin explores how influencer marketing has evolved into a powerful media channel within modern media plans. You’ll learn how influencers drive impact across the full funnel—from awareness to conversion—while enhancing efficiency and performance across the broader media mix.