Rachel Williams, Senior Director of Strategy at Harmelin Media, has been selected as a featured speaker at StreetFight LIVE26, taking place September 29, 2026, in Philadelphia, PA, where she will discuss strategies for driving scalable growth through local and multi-location marketing.
StreetFight LIVE26, presented by StreetFight, brings together roughly 200 senior-level marketers, agency leaders, franchisors, and technology providers shaping the future of multi-location (MULO) marketing. Under the theme “The Playbook for Scalable Local Growth,” this year’s summit focuses on tactical, outcome-driven conversations about how brands execute and scale local marketing programs, from data activation to campaign measurement across hundreds or thousands of locations.
Williams joins a speaker lineup that includes Adam Terranova of Authority Brands and Katherine Eddleman of Regions Bank, among other leaders driving innovation in local and multi-location marketing.
“Local marketing isn’t just a conversation; it is THE conversation,” said Williams. “It is one of the most under-utilized strategies for most brands, either used too simply or too siloed. With AI advancing our ability to interpret and act on data, there are more opportunities than ever to execute, and I’m excited to share our experiences with like-minded people at StreetFight.”
With more than 14 years of experience in the advertising industry, Williams plays a key role in developing and executing integrated media strategies across Harmelin’s diverse client portfolio, spanning traditional and digital channels.
“This is an exciting moment for Rachel and for Harmelin Media. StreetFight LIVE26 is bringing together leaders who are shaping the future of multi-location marketing, and Rachel has an important perspective to share. Her work reflects where our agency is headed: toward more precise local strategy, more connected measurement, and a deeper understanding of how media can help brands grow market by market, community by community,” said Mary Meder, President of Harmelin Media.
Williams will speak at StreetFight LIVE26, joining industry leaders and innovators from across the retail media and commerce landscape. Additional details regarding the agenda and speaker lineup will be announced by event organizers and are available at streetfightlive.com.
Through leaders like Williams, Harmelin Media continues to help brands unlock growth opportunities through strategic, data-informed marketing solutions that connect national objectives with local market impact. For more information, visit harmelin.com, or connect with us on LinkedIn or Facebook.
