In the fall of 1994, EVP Scott Davis (then a Media Strategist), wrote a short story for the Harmelin Media Report titled "I Am Consumer, Here Me Roar!!" about officially joining the Adult 25-to-54 demographic. 30 years on and as he leaves that demo behind,
By strategically integrating affiliate marketing with SEO, Paid Search, Paid Social, and Influencer Marketing, you can amplify your online presence, reach targeted audiences, and drive significant conversions. This multi-faceted approach not only maximizes marketing efforts but also builds long-term relationships with affiliates and influencers, fostering
The 2024 Retail Innovation Conference & Expo in Chicago highlighted the cutting-edge strategies and technologies that are reshaping how brands and consumers interact.
Brandon Turner attended the Meta Performance Marketing Summit in San Francisco, where top advertisers explored strategies for optimizing Facebook and Instagram campaigns using AI, creative innovation, and data-driven insights. Discover the key takeaways to supercharge your marketing efforts and maximize ROI!
The Digiday Programmatic Marketing Summit was a deep dive into privacy regulations, contextual targeting, programmatic supply chain optimization, and AI in a cookieless future.
Richard Bosler recently attended and spoke at MediaPost’s 2024 Search and Performance Insider Summit. Conversations included Pmax, The Cookless Future, AI, test and learning strategies, more AI, and much more. Here are some of Rich’s top takeaways.
Harmelin's CTO, Conor Elliott, attended the 2024 Tableau Conference in San Diego. A cornerstone of our reporting tech, Tableau (a Salesforce company), is paving the way to a more data-driven future. Major updates to their product suite are coming in 2024, empowering Harmelin to deliver
At the recent TikTok Creative Bootcamp hosted in NYC, TikTok and Media Agency attendees discussed the elements necessary for creating compelling TikTok ads for both upper and lower-funnel brand objectives.
Joyclyn Faust attended and spoke at MediaPost’s Spring 2024 TV & Video Insider Summit. The summit provided a wealth of insights and strategic imperatives for navigating the ever-changing landscape of television along with the latest trends and challenges shaping the video landscape
Discover the 2024 trends reshaping digital advertising—privacy laws, broadened AI targeting, and modeled measurements. Stay ahead in this dynamic landscape!