Marketers are understandably anxious about media effectiveness in an age with audiences “opting out.” Harmelin is here to help you digest this changing landscape.
We’re taking a look at three ways influencers bring the marketing message home during the Pandemic.
E-tailers tend to pick on suppliers when margins get tight. How should brands respond when forced to dropship, pay hiked fees, and grow ad spend?
As we gradually emerge from COVID-19, here are ways planners and marketers can think about doing business in 2021 that are different from the norm.
Harmelin Media is proud to announce we have been named one of the Best Places to Work by Ad Age for 2021.
2020 has been a year of substantial progress in the field of Machine Learning and Artificial Intelligence. Harmelin’s team of data scientists and developers have been keeping their eye on a few key AI projects which we believe will be very significant for our industry.
This year has brought us great advances in the world of programmatic, including the ability to build, launch, and manage digital OOH campaigns. Programmatic digital OOH presents many new opportunities to the media world and provides clients the flexibility and transparency to move quickly and
Congratulations to Vice President Merry Heim who recently celebrated 25 years at Harmelin Media. Today we continue our Anniversary Interview Series with a conversation with Merry to get to know more about her and her thoughts on our industry.
American sports viewership proved unpredictable – much like everything else in 2020. The pandemic halted sports and then the anticipated return of sports forced an overlap. Four major sports leagues competed for viewership at the same time, and the oversaturation definitely impacted ratings.
With the recent growth in the pancake industry, Seattle-based Continental Mills, manufacturer of Krusteaz brand pancake and baking mixes, has retained Harmelin Media following a formal review conducted by Mercer Island Group. Harmelin will plan and invest to support Krusteaz across both digital and shopper