This week, Senior Vice President John Camilleri celebrated his 25th anniversary at Harmelin Media. We sat down with John to talk about his years at Harmelin and his thoughts on the future.
Harmelin Media has launched a dedicated eCommerce service, offering clients a fully integrated online and instore program designed to optimize their overall business. Harmelin’s new solutions are responding to a growing rise in eCommerce specialty shops and the need for an omnichannel offering with centralized
Over the last few weeks, a team at Harmelin Media has been conducting a study of foot traffic to 42 different convenience store chains across the US, comparing visitation during pre-COVID, quarantine, recovery/reemergence, and summer periods. We used data from PlaceIQ, a leading provider of
Despite an uncertain economy, consumers are still making plans to shop for the holidays. The brands that are most flexible in their advertising strategies, fulfillment options, and demand forecasting are set to win this holiday season.
Scott Davis has been promoted to Chief Revenue Officer of Harmelin Media. In his new role as EVP/Chief Revenue Officer, Scott’s responsibilities will focus on revenue and the continued profitable growth of the company.
Television content is being consumed in both linear and non-linear formats leading to more audience and ratings fragmentation. Local TV stations and agencies are moving from ratings to impression-based buying to combat the fragmentation as well as to make easier comparisons to digital and
In an effort to help businesses connect with their customers online during these times, Facebook has launched Facebook Shops which provides a free and easy eCommerce functionality on their platform site.
Last week Lisa Rothmiller, Media Director, celebrated 15 years at Harmelin Media. Since graduating from Temple University and coming to Harmelin she has worked in account management, spot buying and planning across various media, and promotions management. Lisa currently works in our Network TV Department,
Just like consumers want more control of when and where they watch content, advertisers, too, want control when it comes to buying content. Though calling up contacts at ABC, CBS, or Hulu is still how most inventory is secured, we continue to see new ways
Harmelin Media's 25th Annual TV Preview: Streaming Services