August 27, 2020
In
Media Magnified
25th Annual TV Preview: Streaming Services
Harmelin Media's 25th Annual TV Preview: Streaming Services
Media Magnified
August 26, 2020
In
Media Magnified
25th Annual TV Preview: Ad-Supported Streaming is Alive & Well
Consumers today have become accustomed to an on-demand lifestyle influencing many aspects of their lives, ranging from health and fitness to grocery delivery, eCommerce and of course, television. Try telling a four-year-old in today’s world that they can’t watch Paw Patrol because it’s “not on”
August 25, 2020
In
Media Magnified
25th Annual TV Preview: Cable Networks
Harmelin Media 25th Annual TV Preview: Cable Networks
August 24, 2020
In
Media Magnified
25th Annual TV Preview: Broadcast Networks
Harmelin Media 25th Annual TV Preview: Broadcast Networks
August 21, 2020
In
Media Magnified
25th Annual TV Preview: A Year Like No Other & Connecting During COVID-19
Welcome to the 25th edition of Harmelin Media’s annual TV preview. This year we are experiencing a year like no other and it carries over into all aspects of our lives.
August 11, 2020
In
Media Magnified
A Duet Called Search Engine Marketing
One of the biggest data sharing opportunities available to most digital advertisers is the synergistic efforts of both organic search (SEO) and paid search (PPC) advertising when they play in concert together.
July 28, 2020
In
Media Magnified
The Human Component of Our Data-Driven Future
Being data-driven is a concept where analysts should trust their own experiences and accept a culture of constant learning rather than use data for a finite, definitive answer.
June 30, 2020
In
Media Magnified
Harmelin Recognized as a Top 5 COVID-19 Media Planning Resource Site
Harmelin was recently recognized as a Top 5 COVID-content hub by inPowered. In mid-March, as the pandemic suddenly changed everything in our daily lives, Harmelin responded with our COVID-19 Media Planning Resources site as a means to keep the industry abreast of the new realities
June 22, 2020
In
Media Magnified
Driving Results & Learnings Through Systematic Testing
“Quality is never an accident; it is always the result of intelligent effort.” - John Ruskin When it comes to digital advertising, Harmelin Media believes it is imperative to have a systematic testing program in place to continually improve the quality of campaign performance and to
April 21, 2020
In
Media Magnified
eCommerce in the Era of COVID-19
Our way of life changed in March. The impact of the Coronavirus pandemic will be felt long after the states lift lockdown provisions and we collectively, and slowly, return to normalcy. During this challenging period of self-isolation, many governors have ordered brick & mortar locations