At the 2018 upfront, ABC’s focus was on Freeform, ABC News and ABC prime programming. They want to reach “everyone from teenagers to baby boomers and everybody in between.” As in the past several years, ABC appears to be keeping changes to a minimum, trying
Every May in NYC, the advertising industry descends on mid-town with a sense of familiarity in the air. We flow in and out of historic sites – progressing from Radio City to Lincoln Center to Carnegie Hall. We recognize faces and hear similar claims (‘We’re
Welcome to the 23rd edition of Harmelin Media’s annual TV preview. This past 2017-18 season, the networks renewed 18 of their new shows which is the same number as the previous two years. This coming season, the networks will premiere 18 new shows in the fall (ten
This year’s NBA Finals matchup may not have been a new pairing, but the league did introduce one new element for 2018 – a presenting sponsor. YouTube TV scored this mega sponsorship. In addition to their logo featured on the courts in Cleveland and the
The city of Philadelphia has had a remarkable year! With a Super Bowl win and a few NBA playoff games under our belt, Philadelphia sports teams are getting some attention. From a media perspective, how does this impact the marketing industry in Philadelphia? When a sports team
For the first time in history, Viacom and ESPN attended the Digital Content NewFronts in New York City, which are held in May. The NewFronts were originally designed to create an upfront marketplace for digital video, where media companies could present upcoming programming to advertisers.
I was sitting on my couch one evening, glancing through a Thai cookbook while deciding on a dinner recipe. I’m someone who believes cooking is a form of art and while reading this recipe book, I came across an excerpt discussing a theory on creativity
Facebook has long been a leader in the social advertising era and has been considered the entry point into the world of social media. However, young social users are starting to decrease their time spent on Facebook and are heading to other social media platforms,
Podcasts have become a viable media option to reach listeners. They entertain 67 million listeners monthly – and the media industry and advertisers are taking notice. Podcast advertising reached $220 million by the end of 2017, and well-known brands have invested a portion of their
ComScore estimates that over 80% of Americans 13+ owned a smartphone in 2016 and smartphones continue to be the fastest growing technology of the new millennium. The smartphone changed the way users interacted with the Internet. Smartphones created on-demand information, on-the-go entertainment, and instantaneous business