The FCC just voted to reclassify internet providers (ISPs) as Title I information services, and the internet as we know it is likely to change. Since 2015, ISPs had beenclassified as Title II “common carriers,” or utilities. Title II classification means stricter federal regulation in
Advances in digital technology have made measuring individual interactions with content at scale common practice. Now cryptocurrencies, and more importantly the blockchain technology that underpins them, may clear the way for users to be directly compensated for the time they spend consuming content. Is this the
“Alexa, how did my ad campaign perform last month?” This is how we might receive advertising insights soon thanks to advancements in Artificial Intelligence (AI). Maybe we can’t get an entire analysis yet, but access to repetitive, month over month, percent change graphs are on the
For the past several years we have been told it’s been the year of mobile, as if it’s something on the horizon and not currently practical for media initiatives. True, there are (and probably always will be) inventory, tagging and trafficking issues that can plague
Television. Many would argue that it is still the greatest medium there is. Being able to reach a specific audience in their home is something that many advertisers wouldn’t dream of removing from their media strategy. Yes, television is still king – but in the
October 18th marks not only CEO Joanne Harmelin’s birthday, but the “coral anniversary” of the company she founded in 1982. Since day one, Harmelin has bucked so many industry trends – establishing a media-only business in the heyday of full service agencies; thriving as a
When you are scrolling through your newsfeed, do you ever see a post from a blogger or public figure drinking their favorite coffee, or calling out their favorite clothing brand? More companies are partnering with these “brand influencers” as part of advertising campaigns. The Gap,
On August 13 during the Teen Choice Awards, FOX debuted six-second television commercials. FOX reasoned that shorter ads could prevent channel surfing and ad skipping. Early reports show marketers paid up to $75,000 for six seconds of airtime during the debut. FOX has also announced
Best New Drama: THE GOOD DOCTOR, Monday 10-11PM ABC, Dr. Shaun Murphy is a young man with autism and savant syndrome who is brought to San Jose St. Bonaventure Hospital by Dr. Glassman to be a surgical resident. If a terrible accident hadn’t shown a spotlight
Hulu’s upfront took place a week after the wildly successful premiere of its original program The Handmaid’s Tale. CEO Mike Hopkins explained how “there’s a lot of momentum and exciting things happening across the board at Hulu this year” including doubling its original programming. In