Media Magnified

23rd Annual TV Preview – ABC Edition

At the 2018 upfront, ABC’s focus was on Freeform, ABC News and ABC prime programming. They want to reach “everyone from teenagers to baby boomers and everybody in between.” As in the past several years, ABC appears to be keeping changes to a minimum, trying

23rd Annual TV Preview – Upfronts 2018

Every May in NYC, the advertising industry descends on mid-town with a sense of familiarity in the air. We flow in and out of historic sites – progressing from Radio City to Lincoln Center to Carnegie Hall. We recognize faces and hear similar claims (‘We’re

2018 Digital Content NewFronts Download

For the first time in history, Viacom and ESPN attended the Digital Content NewFronts in New York City, which are held in May. The NewFronts were originally designed to create an upfront marketplace for digital video, where media companies could present upcoming programming to advertisers.

Get Creative

I was sitting on my couch one evening, glancing through a Thai cookbook while deciding on a dinner recipe. I’m someone who believes cooking is a form of art and while reading this recipe book, I came across an excerpt discussing a theory on creativity

Podcasts: The New Kid at The Upfront

Podcasts have become a viable media option to reach listeners. They entertain 67 million listeners monthly – and the media industry and advertisers are taking notice. Podcast advertising reached $220 million by the end of 2017, and well-known brands have invested a portion of their