The city of Philadelphia has had a remarkable year! With a Super Bowl win and a few NBA playoff games under our belt, Philadelphia sports teams are getting some attention. From a media perspective, how does this impact the marketing industry in Philadelphia? When a sports team
For the first time in history, Viacom and ESPN attended the Digital Content NewFronts in New York City, which are held in May. The NewFronts were originally designed to create an upfront marketplace for digital video, where media companies could present upcoming programming to advertisers.
I was sitting on my couch one evening, glancing through a Thai cookbook while deciding on a dinner recipe. I’m someone who believes cooking is a form of art and while reading this recipe book, I came across an excerpt discussing a theory on creativity
Facebook has long been a leader in the social advertising era and has been considered the entry point into the world of social media. However, young social users are starting to decrease their time spent on Facebook and are heading to other social media platforms,
Podcasts have become a viable media option to reach listeners. They entertain 67 million listeners monthly – and the media industry and advertisers are taking notice. Podcast advertising reached $220 million by the end of 2017, and well-known brands have invested a portion of their
ComScore estimates that over 80% of Americans 13+ owned a smartphone in 2016 and smartphones continue to be the fastest growing technology of the new millennium. The smartphone changed the way users interacted with the Internet. Smartphones created on-demand information, on-the-go entertainment, and instantaneous business
In today’s ever-evolving digital ad industry, everyone is looking to find efficiencies to work faster and smarter. And with content personalization becoming a big push for advertisers over the last few years, marketers need to find a way to remain relevant. Using programmatic technology, we
The 2018 Pyeongchang Winter Olympic Games are upon us. The exclusive rights to broadcast the Olympics, and offer advertisers airtime within Olympic programming, is a huge opportunity for both the network and the advertisers who purchase airtime. The NBC network has had the rights to
As consumers, we are adding different devices into our households that enable us to consume more media each day. Smart TVs, Apple TV, Roku and video game consoles were among the top gifts this past holiday season, and for good reason! These devices are providing
Nielsen recently announced that they had come to an agreement to incorporate set-top box (STB) data from Comcast into planned enhancements for its local market TV measurement beginning in 2018. The announcement is significant as Comcast is the country’s largest cable provider with more than