Media Magnified

2019 Media Outlook

Well, one thing you can say about 2018 in the media world - it wasn’t boring! The central purpose of paid media - to connect brands and customers in as relevant and efficient means as possible, got both easier and more difficult in the past

Google+ Shutting Down After 7 Years

Google recently announced that a data breach coupled with low usage and engagement led to the decision to shut down the social network. While most users aren’t surprised to see it go, the announcement of the data breach does come as a shock. What this means

The Evolution of Podcast Advertising

The popularity of podcasting has grown exponentially in the past few years, but some might find it hard to believe this media channel can be traced back as far as 2004. According to the WIRED article "The Three Fundamental Moments of Podcasts' Crazy Rise", the

Ad Placement on Digital News Sites

Advertisements placed on local digital news sites are a great way to reach consumers, especially for products and services that are not nationally available. People often look first to local news outlets for their mixture of community event coverage as well as some national news.

23rd Annual TV Preview – Hulu Edition

Hulu has the content and viewers are flocking, 20 million subscribers to be exact (up 20 percent from last year). The streaming video service has a library exceeding 75,000 TV episodes, more than double its competitors. With titles like This is Us, Modern Family, Empire