Media Magnified

Google Marketing Live 2019: Deus ex Machina

The year is 2019. You are spending over 6.5 hours a day online. You’re making 11% of your purchases via the internet. You’re sharing more information than ever via seven different social media accounts. Yet, you are increasingly concerned about misuse of your personal data.

Which Programmatic Price is Right?

First-price auction or second-price auction – what is the difference, which is most common, and why does it matter? These are questions that continue to challenge marketers in the programmatic space. If you thought media transacting in a matter of milliseconds was complex, consider the notion

Social Video: New Principals & Players

Harmelin Media has been working diligently to articulate our “total video” planning, buying, and measurement approach to adapt to video fragmentation.  This approach is based on balanced budgeting for optimal reach, frequency and action in the same omnichannel way that mirrors evolving consumer consumption habits.

Chewing Gum and Big Data

The year is 1974.  “Hooked on a Feeling” is playing on the supermarket speakers, and you’re exhausted after barely sleeping; author Stephen King’s debut novel Carrie has resulted in you jumping at shadows.  At the cash register, you pick up some chewing gum and the