Media Magnified

23rd Annual TV Preview – CW Edition

After nine years, CW has decided to reclaim Sunday nights and expand its primetime lineup. The network will now offer six nights and 12 hours of original scripted series. According to Rob Tuck, EVP of National Sales, these two additional hours of programming will increase

23rd Annual TV Preview – Fox Edition

The FOX fall lineup will include three days of sports while introducing two new comedies and picking up another from ABC. Fox is looking to shed what it views as dead weight in its entertainment divisions by focusing on the far more profit- able news and

23rd Annual TV Preview – ABC Edition

At the 2018 upfront, ABC’s focus was on Freeform, ABC News and ABC prime programming. They want to reach “everyone from teenagers to baby boomers and everybody in between.” As in the past several years, ABC appears to be keeping changes to a minimum, trying

23rd Annual TV Preview – Upfronts 2018

Every May in NYC, the advertising industry descends on mid-town with a sense of familiarity in the air. We flow in and out of historic sites – progressing from Radio City to Lincoln Center to Carnegie Hall. We recognize faces and hear similar claims (‘We’re

2018 Digital Content NewFronts Download

For the first time in history, Viacom and ESPN attended the Digital Content NewFronts in New York City, which are held in May. The NewFronts were originally designed to create an upfront marketplace for digital video, where media companies could present upcoming programming to advertisers.