Automotive Industry - Harmelin Media

We are automotive consumer experts. Our 360° view includes deep consumer insights from the dealership to the garage, from the highway to the service bay, from do-it-yourself to do-it-for-me. We’ve successfully grown revenue and profit from new vehicle sales and leasing, pre-owned sales, parts, service and financing.

Few industries are as competitive as the automotive retail business. Even established companies face serious challenges when launching a new nameplate or refreshing an existing model. To be competitive and grow market share, you need an expert to help you strategize the best channel mix, retail incentive strategy and to reach your ideal customers.

Harmelin Media leverages a proven combination of digital and offline techniques to raise awareness and drive consumer online research. We’ve developed proven conquest strategies that increase market share and we’ve improved loyalty rates among existing owners. We’ve successfully grown sales for both new and pre-owned vehicles at Tier 2 and Tier 3, driven parts sales and service offers, and increased financing revenue.