We tap into the existing passions and desires of your customers by leveraging the power of word-of-mouth, at a scale to achieve real business results. More and more, consumers are turning to experts and online personalities to curate information about life, news, culture, entertainment, and products.
Our Influencer Marketing service is a specialized solution within our Content Marketing practice to help brands identify and build authentic relationships with online information gatekeepers. We activate influencers’ one-to-many communication channels through their unique voice to drive brand trust, product education, and brand advocacy.
ALL INFLUENCER TYPES
MEGA INFLUENCER
Cross-channel celebrities
Organic reach = 5 million or more
MACRO INFLUENCER
Large online personalities
Organic reach = 500K to 5M
MICRO INFLUENCER
Specialized content producers
Organic reach = 50K to 500K
PERSONAL INFLUENCERS
Brand ambassadors
Organic reach = Less than 50K
FULL-SERVICE SOLUTIONS
1STRATEGY:
Campaign research, design and development
2OUTREACH:
Recruitment, briefing and negotiations
3LOGISTICS:
Contracts, fulfillment, payment and coordination
4MONITORING:
Compliance and verification
5AMPLIFICATION:
Targeted paid and native placements
6MEASUREMENT:
Reporting and campaign impact