At Harmelin Media, we harness the power of Content Marketing to forge a deeper connection between you and your audience and to make your voice heard. We partner with you throughout the pipeline, creating valuable content that converts, empowers, and drives action.
We work with you through all stages of strategy, creation, and amplification to produce assets that align with your brand and drive traffic. Distinct from your advertising and public relations efforts, content marketing focuses on providing your audience with relevant and useful content to help them answer questions and solve problems. We craft distinctive content that your audience values, interacts with, and looks forward to.
We identify any existing content assets and gaps, determine content that will be most meaningful to the target audience, and develop a strategic roadmap for content creation and amplification.
We work with clients, partners, and in-house resources to create a sustainable pipeline of powerful content assets that will drive engagement.
We develop and execute a robust content distribution strategy to find and engage the target audience with owned, earned content and native channels.
We identify the need and wants of your ideal customer and craft custom-tailored content that resonates with their values and interests. Our highly engaging blogs, infographics, videos, and e-books encourage engagement and generate excitement that improves site traffic, conversion rates, and brand loyalty.
At Harmelin Media, we see Content Marketing as a distinct but integrated discipline that sits between advertising and public relations:
CHECKLISTS & FAQS
ARTICLES & PAPERS
RESEARCH & ANALYSIS
VIDEO & INTERACTIVE
SOCIAL MEDIA INFLUENCERS