• 2023 CES Review

    At Harmelin, we know innovation is at the heart of remaining customer and consumer centric. This year, CES 2023 showcased a future where advertisers and brands have to be more personalized, synchronized, convergent, and empathetic if they are going to continue to drive performance....

  • Consumer Trends 2023

    Click here to view the 2023 Consumer Trends presentation and download the PDF...

  • TikTok January 2023 Update

    TikTok January 2023 Update

    The Harmelin Media Social Team regularly highlights newsworthy updates that impact the world of paid social media. This report will cover TikTok and recent Congressional action relating to the US government’s relationship with China....

  • 27th Annual TV Preview

    27th Annual TV Preview

    The 27th edition of Harmelin Media’s Annual TV Preview...

  • Cookieless Identities

    Cookieless Identities: Preparing for a Cookieless World

    Marketers who organize current customer records and maximize value exchanges to build databases will set up long-term success in a cookieless world....

  • Digital Transformation of the Media Agency Business Model

    Digital Transformation of the Media Agency Business Model

    University of Michigan researchers interviewed key leaders at Harmelin about how we adapted our model to maintain the quality and relevance of our services and retain long-term client relationships. This whitepaper explores how media agencies can best adapt emerging technologies, new business model and the changing client needs....