At Harmelin, we know innovation is at the heart of remaining customer and consumer centric. This year, CES 2023 showcased a future where advertisers and brands have to be more personalized, synchronized, convergent, and empathetic if they are going to continue to drive performance....
Click here to view the 2023 Consumer Trends presentation and download the PDF...
The Harmelin Media Social Team regularly highlights newsworthy updates that impact the world of paid social media. This report will cover TikTok and recent Congressional action relating to the US government’s relationship with China....
Marketers who organize current customer records and maximize value exchanges to build databases will set up long-term success in a cookieless world....
University of Michigan researchers interviewed key leaders at Harmelin about how we adapted our model to maintain the quality and relevance of our services and retain long-term client relationships. This whitepaper explores how media agencies can best adapt emerging technologies, new business model and the changing client needs....
