Creating Seamless Shopping Experiences for the Modern Consumer through Social Media
The modern shopper has evolved over the past year – it is important to identify new ways to engage consumers while factoring in new media behaviors....
June 24, 2021
June 10, 2021How The Pandemic Changed Audio and Video Habits… for Good
Cross-platform comfort helped us cope but will people continue these media habits after COVID? We explore video & audio trends throughout the pandemic and beyond....
June 8, 2021Table for Two: The Return of Sit-Down Dining and the Impact on QSR
As demand for sit-down dining explodes, will QSRs be left in the lurch? We surveyed 800 diners to learn how they’ll change their habits this summer....
April 22, 2021The Post-Pandemic Online Grocery Shopper: Executive Summary – Five Key Insights
Back to normal, or a new normal for grocery stores? We surveyed 4,000 shoppers and uncovered five key insights as the U.S. emerges from the pandemic....
March 25, 2021A Cookie-less Ecosystem
Major tech companies such as Apple, Google and Facebook are changing how they collect, store and share personal information. While this is paving the way towards a safer internet experience, it also requires marketers to adjust their digital marketing and measurement strategies....
February 25, 2021C-store Digital Transformation: What it Means and How to Achieve it
The trouble with transformation is that it is, by definition, dramatic. So, what does digital transformation look like for c-stores? And how can your brand embrace this transformation?...
November 17, 2020What to Expect When You’re Expecting… Thanksgiving Dinner: Changes in 2020 Thanksgiving Dinner Plans
Knowing our own Thanksgiving plans look different this year, we fielded a study to see how plans have changed across the country. The results may surprise you...deciding to continue celebrating with family varies by age segment and geographical region. And has implications for retailers, grocery stores and CPG advertisers....
November 3, 2020Life After Lockdown: Transforming to the New Normal
Now that the COVID-19 pandemic in the US has officially passed the seven-month mark, it seems perfectly natural to begin thinking about and planning for the next “normal.” However, in doing so it is critical to understand that any recovery or reemergence from this unprecedented crisis will be as fluid and diverse as the effects of the pandemic itself....
September 15, 2020Update on the Political Ad Scene for the 2020 General Election
While COVID-19 has had a tremendously negative impact on the US economy, political ad spending has not seen the same decline. In fact, largely due to the lack of in-person campaigning, spending on political advertising is at an all-time high....
August 18, 202025th Annual TV Preview
Welcome to the 25th edition of Harmelin Media’s annual TV preview. This year we are experiencing a year like no other and it carries over into all aspects of our lives....
July 20, 2020Out of Home Buyer’s Guide for Summer 2020
Vehicular traffic is increasing as COVID lockdowns are relaxed, and we expect that trend to continue; however there is insufficient data to project when public transportation may recover....
July 8, 2020The Return of Sports: COVID-19 Sports Marketing Guide
The return of sports continues to be a topic of heavy debate among leagues, player associations, ownership groups, and fans. After over three months of quarantine, demand is strong, and some “contactless” sports are pressing on while others struggle to align on protocol. Most leagues have tentative returns planned, but risk and increased cases are weighing on those options....
April 3, 2020Advertising During COVID-19
These are unprecedented times. The COVID-19 pandemic is like nothing we have ever seen before: a crisis beyond our experience, with implications beyond anything we can predict. And while its impact on our lives is yet to be fully known, its impact on the economy, and advertising, is already being felt....
February 3, 2020Digital Trends to Watch in 2020
A new decade is the perfect time to look both backward and forward. By any standard, the past ten years in the digital media landscape have included monumental changes – some positive, others less so. As we look at 2020 and beyond, we see no signs of the digital environment slowing down when it comes to change, innovation, and even potential conflict....
December 19, 2019Political Advertising & the Media in 2020
Total ad expenditures next year will very likely set a record as media companies expect significant increases in political spending, including direct candidate spending, Political Action Committee (PAC) spending and other issue advertising. Kantar recently provided a very conservative estimate of $6 billion in political spend, but that is only accounting for federal candidates and campaigns during the 2020 election year. With total 2018 mid-term spending hitting $8.7 billion, many prognosticators expect that number to grow to $10 billion in 2020. This would represent a 59% increase over the $6.3 billion spent in 2016....