We are experts in understanding the media habits of all shoppers and how they select what to purchase. We know how to drive trial, increase household penetration and grow market share.

Marketing a product directly to consumers requires an innate understanding of the marketing landscape as well as an understanding of consumer psychology. With decades of experience driving CPG innovation, Harmelin Media’s experts will help you nail down the art of reaching and connecting with shoppers and turning lapsed and competitive buyers into loyal customers.

 

At Harmelin Media, our track record includes brands large and small. For Cumberland Packaging’s Stevia In The Raw, we developed a customized branded content strategy which resulted in sales performance over six times higher than their key competitors, Truvia and Splenda. Our campaign for Blue Diamond’s Almond Breeze implemented a strategy capitalizing on broad reach as well as laser-focused messaging using purchase-based targeting. This strategy catapulted Almond Breeze to become America’s best-selling almond milk, leaving Silk in the rear view mirror.

OUR CONSUMER PACKAGED GOODS CAMPAIGNS FOCUS ON KEY BUSINESS RESULTS:

KEY METRICS:

HOUSEHOLD PENETRATION

BUY RATE

TRIAL & REPEAT PURCHASES

MARKETING SPECIALTIES:

DIGITAL SHOPPER MARKETING

PURCHASE BASED TARGETING

INFLUENCER MARKETING

CHANNEL SPECIALTIES:

GROCERY / MASS / CLUB

CONVENIENCE / DRUG

ONLINE / AMAZON

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Focusing on business, marketing or campaign KPIs, we create media strategies developed in tandem with our Insights and Media Analytics teams to capitalize on seasonality, optimize channel mix, combat competitive incursions or enhance trade activity.

 

Whether launching a new brand or revitalizing an existing one, find out how Harmelin can prioritize your most profitable consumer segments to optimize returns on your media investment. Get in touch with us today.

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