Our staff is armed with years of direct-to-consumer and corporate insurance experience, both national and local in scope. We will maximize this opportunity by prioritizing your most profitable segments and markets to optimize the media channel mix more efficiently.

The highly competitive insurance sector, dominated by industry giants, requires exceptional strategic thinking, nimbleness and constant evaluation and analysis. We understand the importance of a full-funnel approach and we are experts at influencing all stages of the insurance purchase decision process, including building your brand, driving consideration, and closing the sale. We possess deep knowledge of the decision cycles for products across the category, from large group healthcare plans to individual auto insurance.  We have executed against broad targets, as well as many niche audiences, including insurance brokers, physicians, military, government and diverse audience groups.

 

Our experience does not stop with execution as we believe in media being accountable to business results. We have proven success in driving qualified leads through rigorous in-campaign optimization to drive down cost-per-lead, cost-per-application and cost-per-close.

WE HAVE EXTENSIVE EXPERIENCE ACROSS ALL INSURANCE SECTORS:

PRODUCT LINES:

PROPERTY & CASUALTY

HEALTH INSURANCE

LIFE INSURANCE

LONG-TERM CARE

TARGETS:

CONSUMER TARGETS

HR & C-SUITE

SMALL BUSINESS OWNERS

BROKERS & AGENTS

STRATEGIES:

BRAND ADVERTISING

DEMAND GENERATION

DIRECT RESPONSE

LIFE STAGE MARKETING

We pride ourselves on our commitment to quality and we use tangible metrics to optimize the performance of your advertising campaign. This ensures we deliver consistently high results that achieve financial success.

 

Get in touch now about the premier insurance advertising services offered by Harmelin Media. Contact us below for more information.

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