How to Keep Customers Loyal
Once-loyal customers are jumping ship at an alarming rate. Discover how brands can fight the erosion of consumer loyalty and retain lifetime patrons. ...
Stay ahead of your competitors with Harmelin eCommerce. Our dedicated practice focuses on bottom-line improvement by executing scalable strategies to consistently grow sales, improve margins, decrease cost per sale/ACoS, and maximize ROI. Online shopping continues to accelerate as consumer adoption increases and buying behaviors shift due to the ever-expanding frequency and breadth of eCommerce transactions. This seismic change is not just a trend, but a fundamental and permanent shift in behavior and our economy. No longer considered a convenience, eCommerce is now a necessity in the eyes of consumers across categories and verticals. That is why we focus on delivering a single brand voice across all customer touchpoints.
Harmelin centralizes website, media, research, sales and marketing metric data into one place to inform decision making and develop omnichannel strategies that drive brand eCommerce sales success.
April 5, 2022
October 5, 20211st Party Data = 1st Rate Experience
1st party data is effective in marketing, but its true power lies in helping brands create an individual and personal experience for every customer....
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Retailers and brands must look beyond general convenience factors and unlock the consumer preferences specific to their products....
OUR ECOMMERCE PILLARS
eCommerce Strategy
INTEGRATED STRATEGY
COMPETITIVE INSIGHTS
DEMAND GENERATION
SALES CONVERSION
We are experts in understanding the media habits of the primary shopper and developing eCommerce strategies to scale your product catalog across 3P marketplaces and marketing channels; seamlessly driving consumer via their purchase journey.
Marketplaces
MARKETPLACE SUPPORT
BRAND STORE
CONTENT DEVELOPMENT
NEW PRODUCT LAUNCHES
Our feed management capabilities allow the simultaneous syndication and listing of products on hundreds of different marketplace, advertising, social and affiliate marketing channels. We optimize brand store and listing content to meet channel specifications, while enhancing listing performance and increasing the quality of the customer journey.
Media & Marketing
INFLUENCER
MOBILE
PROGRAMMATIC
SEARCH
SOCIAL
VIDEO
Utilizing full funnel cross media consumer journey data and insights, Harmelin develops multi- channel, integrated marketing strategies with clearly defined goals and KPIs, with tactics to achieve the highest ROI for your brand.
Data & Analysis
ECOMMERCE ANALYTICS
DATA VISUALIZATION
TESTING METHODOLOGY
Harmelin’s 20+ experts consisting of Data Scientists, Software Engineers, Business Consultants and Analytics Specialists aggregate massive sets of 1st and 3rd party data to uncover business transforming insights and reporting.
Improve your buy rate and increase buy box eligibility by contacting Harmelin today.