OTT Will Reach 70.8% of Internet Users This Year

OTT Will Reach 70.8% of Internet Users This Year

Online Video sparks branded conversations with consumers.  Over half  (56%) of viewers ‘who co-view OTT content said they talk about the products and brands they see. And nearly as many (45%) said they would change someone else’s mind about a product or brand they see during a co-viewing session.’

What this means for marketers: Social is more typically seen as the go to channel for sparking branded conversations post view, with online video being a more passive branding medium.  However, this article shows that online video can be a great to spark engagement offline.  A peer endorsement holds significant influence in purchase decisions and this is a great opportunity for markets to capture this invaluable exposure post view.  Harmelin will continue to recommend Online Video for both brand and conversion tactics.

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