OTT Will Reach 70.8% of Internet Users This Year
Online Video sparks branded conversations with consumers. Over half (56%) of viewers ‘who co-view OTT content said they talk about the products and brands they see. And nearly as many (45%) said they would change someone else’s mind about a product or brand they see during a co-viewing session.’
What this means for marketers: Social is more typically seen as the go to channel for sparking branded conversations post view, with online video being a more passive branding medium. However, this article shows that online video can be a great to spark engagement offline. A peer endorsement holds significant influence in purchase decisions and this is a great opportunity for markets to capture this invaluable exposure post view. Harmelin will continue to recommend Online Video for both brand and conversion tactics.