Marketers who organize current customer records and maximize value exchanges to build databases will set up long-term success in a cookieless world.
University of Michigan researchers interviewed key leaders at Harmelin about how we adapted our model to maintain the quality and relevance of our services and retain long-term client relationships. This whitepaper explores how media agencies can best adapt emerging technologies, new business model and the
The modern shopper has evolved over the past year – it is important to identify new ways to engage consumers while factoring in new media behaviors.
Cross-platform comfort helped us cope but will people continue these media habits after COVID? We explore video & audio trends throughout the pandemic and beyond.
As demand for sit-down dining explodes, will QSRs be left in the lurch? We surveyed 800 diners to learn how they’ll change their habits this summer.
Back to normal, or a new normal for grocery stores? We surveyed 4,000 shoppers and uncovered five key insights as the U.S. emerges from the pandemic.
Major tech companies such as Apple, Google and Facebook are changing how they collect, store and share personal information. While this is paving the way towards a safer internet experience, it also requires marketers to adjust their digital marketing and measurement strategies.