September 27, 2021
In
Press
Bernie Shimkus, Vice President, Quoted as Nielsen Announces “Impressions First Initiative”
Harmelin Media has been pushing for Nielsen to include the measurement of broadband only (BBO) households as part of their TV ratings reporting for some time, and no voice has been louder than our own VP of Research & Insights, Bernie Shimkus.
A quote from Bernie was included in Nielsen’s recent press announcement regarding the January 2022 integration of BBO homes into local measurement.
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