Harmelin Media Promotes Greg Ebbecke to Senior Vice President
Philadelphia, PA – Greg Ebbecke has been promoted to Senior Vice President, Business Intelligence at Harmelin Media, announced Mary Meder, president of the Philadelphia-based media agency.
As Senior Vice President, Ebbecke will continue to lead efforts with the business consulting team to evaluate and optimize the flow of information from first-, second- and third-party sources to inform more strategic media delivery and actionable reporting. Drawing on over a decade of account management and planning experience across a variety of industries and mediums, Greg has helped drive innovation at Harmelin through the integration of account management, convergence of media buying models and the reimagining of other agency products and processes through data.
“As media and marketing are now more accountable than ever, Greg’s unique skills are more in demand than ever before, both for our existing client base and for new business initiatives,” said Meder.
Greg holds a BS in Business Administration from Villanova University and an MBA with a concentration in Information Technology Management from Temple University. Outside of the office, he focuses his time on reinventing himself as a parent, refining his approach to marketing as an adjunct instructor for Temple University’s graduate studies and reframing his own perspectives through a mix of cross-training, gardening and home improvement challenges.
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