Hershey Entertainment & Resorts and Harmelin Media Team Up to Promote The Sweetest Place on Earth
Philadelphia, PA – Harmelin Media was recently hired by Hershey Entertainment & Resorts (HE&R) to provide digital and traditional media services and analytics support for the diverse brands under the HE&R umbrella. Harmelin’s first campaign will launch in September 2023.
Founded in 1927, Hershey Entertainment & Resorts is a world-class entertainment and hospitality company dedicated to preserving the legacy of its founder Milton S. Hershey. The destination welcomes millions of visitors each year to Hershey, PA.
HE&R owns and/or operates the Hersheypark Entertainment Complex, Hersheypark Arena & Stadium, ZooAmerica North American Wildlife Park, Hershey Bears AHL Hockey Club, GIANT Center arena, The Hotel Hershey, Hershey Lodge, Hersheypark Camping Resort, The Spa At The Hotel Hershey, and MeltSpa by Hershey among various brands and businesses.
Harmelin’s president, Mary Meder, expressed great enthusiasm for the opportunity to work with HE&R: “The Hershey Entertainment properties are a huge part of our lives, and many of us have been visiting for decades. We knew our proprietary Harmonee tools and our data-driven approach to local media could drive visitation for Hersheypark and the other destinations, and we’re thrilled to have the opportunity to make that promise a reality.”
“As a renowned destination, we continue to attract visitors from across the United States and around the world to enjoy our “only in Hershey” experiences and diverse offerings,” said Leslie Ferraro, Vice President and Chief Marketing Officer for HE&R. “As we continue to innovate, we are so pleased to collaborate with a strategic partner to aid in our ongoing mission to engage consumers in new and exciting ways as we honor our unique legacy.”
ABOUT HARMELIN MEDIA
Headquartered in Philadelphia, Harmelin has for over 40 years specialized in the strategic media and data-informed solutions that help our clients navigate a rapidly changing media landscape across performance and brand-focused channels. The firm has grown to more than $800 million in billings and nearly 300 employees with a diverse client roster including Fortune 500 companies, making Harmelin one of the largest independent media service firms in the United States. We are a Google Premier Partner, Meta Badged Partner and proud members of the ANA and IAB. For more information, visit harmelin.com, or connect with us on Twitter or Facebook.
ABOUT HERSHEY ENTERTAINMENT & RESORTS
Hershey Entertainment & Resorts Company is a world-class entertainment and hospitality company dedicated to preserving the legacy of Milton S. Hershey. Founded in 1927 by Milton S. Hershey, HE&R and its subsidiaries own and/or operate the Hersheypark Entertainment Complex, Hersheypark Arena & Stadium, ZooAmerica North American Wildlife Park, Hershey Bears AHL Hockey Club, GIANT Center arena, The Hotel Hershey, Hershey Lodge, Hersheypark Camping Resort, The Spa At The Hotel Hershey, MeltSpa by Hershey, Hershey Country Club and Hershey Golf Collection. For additional information about HE&R, visit www.HersheyPA.com.
© 2023 Hershey Entertainment & Resorts Company. All trademarks appearing in bold, italics, and/or with the symbol ®, SM, or TM are owned by Hershey Entertainment & Resorts Company, or used under license or with permission. All rights reserved.
Hershey Entertainment & Resorts Company is proud to help fulfill the dream of our founder, Milton S. Hershey, by providing value to Milton Hershey School in its mission of helping students lead fulfilling and productive lives – just as Mr. Hershey intended. Learn more at mhskids.org.
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