Harmelin Media Promotes Janine Cross to Executive Vice President
Philadelphia, PA – Janine Cross has been promoted to Executive Vice President at Harmelin Media, announced Mary Meder, President of the Philadelphia-based media agency.
In this elevated role, Janine will be entrusted with overseeing all aspects of media activation, encompassing all forms of digital, video, audio, display, and including out-of-home and print. This decision signifies the unification of Harmelin’s buying practices, with the goal of enhancing the agency’s adaptability and advancement in a dynamic media environment across digital and traditional channels.
This promotion signifies an expansion of Janine’s responsibilities in overseeing the agency’s in-house software-driven purchasing services and managing a varied client portfolio across programmatic display and video, social media, and search engine marketing. While Janine’s background primarily lies within the digital realm, her involvement in the agency’s audio team and leadership in the video team have solidified a comprehensive media perspective. She has played a key role in developing strategies for planning, purchasing, and measurement, aligning video investments with changes in consumer behavior and key client objectives.
“Janine’s leadership and expertise have played a pivotal role in driving our digital activation endeavors. As the distinction between digital and traditional channels continues to blur, we have full confidence in her ability to excel in this expanded role,” explained Meder. “Her leadership will be instrumental in ensuring that Harmelin remains agile amidst the ongoing transformations in our industry.”
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